Audience Profile

I created an Audience Profile for Indie/Acoustic genre. This genre suits the song I am using because the song is an Indie song but a lot of the music is Acoustic and is a gentle type of Indie music. Thinking of what to put in my Audience Profile was quite easy for me because I felt like I could put myself in this category because I listen to this type of music so I interpreted my own interests and also picked out some of the stereotypical interests for people that are into "Indie Acoustic". 

When creating the Audience Profile, I described the person that I could imagine in my head in the music video. I imagined that it would be a girl around 16-25 and is a student who is into fashion from high street shops such as Topshop, New Look, H&M, Brandy Melville and Urban Outfitters. I gathered that because the music genre is Indie Acoustic, I used the target audience to being into artists such Ed Sheeran, Ellie Goulding and Ben Howard because they all share the same genre and the lyrics in their songs are very similar. 

When it came to interests, I know that they would be interested in Photography, fashion, Autumn time, music festivals such as Reading and Latitude. I also know that they would be into Tumblr because of the style they share in photos and also they would be into Twitter because they like to keep up with what's going on. I also believe that they would be into YouTube because the music they would be into, are not always in the "Top 40" but would find music on YouTube or even on BBC Radio 1 as they play Indie Music.